Hi, I’m Jules

Senior creative, copywriter, social media, content creator, queer about town.

linkedin

No, not a model/actor (…although I have posed in a photography exhibition, and was a one time child actor in Hong Kong in the 90s).

I’m a copywriter/social media expert/content producer/earned idea machine/singer/drag queen.

(that’s me performing in the glorious red tulle cape)

My experience both agency side and brand side gives me insight into what makes both sides tick, and how we can get into a beautiful rhythm together.

What all these slashies tell you is that I am above all else, a creative. I come up with great ideas that are exciting, emotive, tapped into culture, and best of all, I can take them from idea to reality.

If I do say so myself.

I’m a slashie.

About me:

  • Ooh I’m so glad you asked! I finished high school with an International Baccalaureate in 2009 (with a top mark on my Extended Essay thank you very much) and went straight on to Melbourne Uni for a Bachelor of Arts, majoring in Psychology. I stayed on at Melbourne University’s Business School for a Masters Degree in Management/Marketing, graduating in 2014. While my path to the creative department of an ad agency has been unusual, I think a mixture of the human behaviour I learned in my undergrad and the marketing strategy of my postgrad helps me make sure my ideas, while grand and exciting, are always rooted in a human truth, and a strategic basis.

  • I sure do! Here is a little list for your perusing pleasure:

    • Concepting, creative ideation & creation

    • Excellent copywriting skills

    • A strong communicator and presenter

    • Social Media expertise

    • Content shoot production and directing

    • Social strategy, reporting & analytics

    • Highly competent in Photoshop

    • Editing skills in Premiere Pro

    • Campaign management from concept to execution

    • Will impress you at karaoke

    • Can cover anything you want in rhinestones. Not even joking. Try me.

  • Apart from many sports carnival participation ribbons, I lead the social on AAMI Rest Towns which picked up two Bronze Lions, and close to my queer lil heart, AAMI’s Broken Heel Festival campaign which won an LGBQIA+ Inclusion Award.

    As a content producer, our web series ‘Kick Ons with Art Simone’ won the 2025 MEDEA Award for Outstanding Achievement in the Media.

  • I’ve loved working on projects across a wide range of industries. Remedy Drinks, AAMI, Coca-Cola, Cadbury, Listerine, Air Vanuatu, Uber Eats, Masterfoods, Huawei, High Country Tourism, GIO, Sirena Tuna, Priceline, World of Wonder, and W Hotels to name a few faves.

  • If you haven’t figured it out by now, I’m a loud, proud, queer woman and that is a core part of how I show up in my work. I’m passionate about diversity and representation at every level, in our ads and in our community. I’ve been involved in the Advertising Council of Australia’s Diversity, Equity & Inclusion committee, as well as D&I committees throughout my career.

    I also founded ‘Friends of Rhonda’, a social group for queers in ads with an aim to make connections and foster support within the industry. We have held meet ups in Melbourne, Sydney, and at the Cairns Crocodiles.

FRIENDS OF RHONDA

FRIENDS OF RHONDA

It’s easy to feel isolated in this industry so I created a social group to create connections for queer people working in ads.

Friends of Rhonda in Ad News
@FriendsofRhonda
Friends of Rhonda Website

Pretty proud of this work, not going to lie

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Pretty proud of this work, not going to lie 〰️

Copywriting

My heartland is in humour but i’ve got it all in me from silly to sincere, snappy to spellbinding.

(with an affinity for alliteration)

Whether it’s a campaign idea, a script, a headline, a social post, a billboard, an edm, a blog, packaging, or new lyrics to a Christmas carol, I’m the girl with the words for you.

Social & Culture

I’m not ashamed to say I spend a lot (a lot a lot) of time on social media. That’s where culture is being created, and to make good work you have to be not only across it, but in it.

Content Creation & More

Where there is glitter and sequins, I won’t be far. Outside of ads, I can often be found working with Art Simone, one of Australia’s favourite drag queens, and Drag Race Down Under winner Lazy Susan to co-write and produce ‘Highway to Heel’ for World of Wonder, ‘Art Therapy’, and Drag Race Down Under Recap show ‘Kick Ons’.

You can also catch me as ‘Mum the Drag Queen’ performing around Melbourne.

Latest Work

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Latest Work \

Latest Work

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Latest Work \

Here are some lovely things people have said about me…

“As impressive as she is fun to be around.”

“She's who I turn to if I have a question about something as she's usually always right. Love how she's always got a finger on the pulse of all things social and pop culture.”

“Hilarious, loud, honest & passionate.”

“ The type of mentor who knows how to bring out the best in people. Her inspiring enthusiasm and incredible wit lifts the game of everyone in the room.”

“Julia’s dedication, warmth, and ability to make everyone feel seen and supported inspired me deeply. ”

“ Jules stood out as the ideal mentor: someone with a genuine excitement for insights and ideas, who delivers honest feedback without ever making you feel silly, even if the ideas presented weren’t quite there yet.”